Ina2021study,McKinseydescribesCertifiedPre-Owned(CPO)withinthewatchmarketas’theindustry’sfastest-growingsegment’.Thetradeinpre-ownedwatchesisexpectedtoovertakethatinnewwatchesbythemiddleofthedecade.’CertifiedPre-Owned’isthusaboomingtrend.Pre-ownedwatchesarebecomingincreasinglypopularforvariousreasons:CPOmakesclassicwatchesandexclusiveraritiesaccessibletoconnoisseurs,butalsotonewcustomers.Sincethefinepiecesareauthenticatedbyexperts,themarketofferssecurity.Aboveall,however,theCPObusinessenablesanemotionalapproach:buyersgetwatcheswithahistorythattheycanperpetuatethemselvesandthenpassontothenextgeneration.DiveintothefascinatingworldofwatchesandwatchcollectingwithTimelessTreasures.Doesagoodwatchreallyhavetobeexpensive?Whatfactorsdeterminetheconditionofawatch?WhatshouldIlookforwhenbuying?AreCPOwatchesagoodinvestment?Theseandmanyotherquestionsareansweredherebyleadingexpertsinthefield.Butyouwillnotonlyfindusefulinformationforbuildingyourownhigh-qualitycollection.Youwillfeelthepassionforeleganttimepiecesoneverypageofthisbook.Discoverfirst-classphotographsofclassicandcurrentwatchmodelsfromthemajorbrands,ofcelebritiesprofessingtheirpassionforthisaccessory,oroflegendaryfilmscenesinwhichspecialwatchmodelsplaysupportingandleadingroles.Thereadingisroundedoffwitha’styleguide’,whichofferswatchloversinspirationonhowtoperfectlystagetheirfavouritepiecesineverysituationoralsoanswersthequestion:WhattypeofwatchamI?Theresultisanemotionalall-roundportraitoftheimpressiveworldofCPOwatches,perfectlyattunedtoaneverlargerandmorediversefancommunity.It’stimetoletalittleluxuryintoyourlifewiththisbook!TextinEnglishandGerman.
